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Bowser (No, Not that One) Will Retire From Nintendo at the End of the Year

Doug Bowser retires after leading Nintendo of America since 2019, with Devon Pritchard, a 19-year veteran, succeeding him to continue growth and fan engagement.

  • Doug Bowser, who serves as the president and chief operating officer at Nintendo of America, will step down from his leadership role on December 31, 2025.
  • Bowser joined Nintendo in 2015, progressed to president and COO in 2019, and led major initiatives including the Switch 2 launch and entertainment expansions.
  • Nintendo revealed that Devon Pritchard, a seasoned executive with 19 years in the video game industry, will take over leadership at Nintendo of America following Doug Bowser's retirement.
  • Bowser remarked that the time has come to bring in new leadership, highlighting Devon's impressive achievements, while Pritchard expressed her gratitude and enthusiasm about embracing her new position.
  • Bowser's retirement marks a leadership transition intended to build on Nintendo's legacy and welcome new players under Pritchard's stewardship.
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Gamespot broke the news in United States on Thursday, September 25, 2025.
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