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Nine Radio to Rebrand as Tapt Media in Digital Push Post-Laundy Deal
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Nine Radio to Rebrand as Tapt Media in Digital Push Post-Laundy Deal
Nine Radio is set for a major digital pivot, with the business to be rebranded as Tapt Media following its $56 million acquisition by the Laundy Family Office, led by Sydney pub magnate Arthur Laundy (pictured). Pending regulatory approval, the new brand will roll out from 1 May, signalling a shift beyond traditional broadcast into streaming, podcasting and data-led advertising. The rebrand applies to corporate and trade identity only. Flagship …
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