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Wasserman’s The Collective: 6% Of Aussie Women Feel Understood By Sports Organisations
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Nine in Ten Australian Women Sports Fans Say Brands Don’t Understand Them - Ministry of Sport
A new study released by Wasserman, through its women-focused consultancy The Collective®, has revealed that Australian women sports fans feel overwhelmingly misunderstood by leagues and brands, despite being some of the most influential consumers in the sports economy. Wasserman’s study, The Collective Economy: Her Fandom, Her Buying Power (Part II), surveyed more than 7,100 women across 10 countries. It found that 94% of Australian women sports…
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