Ted Cruz Takes Victory Lap as Iconic American Brand's Stock Plunges to 12-Year Low
Ted Cruz blamed Nike’s marketing choices as the company’s shares fell nearly 50% in a year, according to Mediaite.
- On Monday, Nike shares hit a 12-year low, extending a downward spiral that has erased nearly 50% of the stock's value over the past year. Shares have plunged 78% from the company's November 2021 all-time high of $179.10.
- Senator Ted Cruz blamed Nike's marketing strategy for the decline, describing it as "America-hate." Cruz cited the company's partnerships with Colin Kaepernick and Dylan Mulvaney, and the 2019 cancellation of a Betsy Ross sneaker, as reasons he abandoned the brand.
- Former ESPN reporter Ethan Strauss argued Nike abandoned the competitive, athlete-focused marketing that built the brand into a powerhouse. Strauss contended the company's shift toward diversity-centered campaigns was a strategic mistake that alienated its traditional customer base.
- Product quality concerns compound the decline, with critics noting Nike's reliance on retro designs over innovation. Nike's sponsorship of WNBA star Caitlin Clark offers a bright spot, though the company delayed three years before releasing her signature shoe.
- Investors, Wall Street analysts, and customers continue debating the root causes as broader economic concerns dominate Washington discussions. Observers also point to aging sponsored athletes like LeBron James and Kevin Durant as potentially less appealing to younger shoppers.
15 Articles
15 Articles
Ted Cruz targets Nike as shares fall, criticizes sales to ‘American flag’ haters
U.S. Sen. Ted Cruz renewed his criticism of sportswear brand Nike after the company’s shares fell to their lowest level in about 12 years. Cruz revived his previous boycott of the brand after it withdrew a shoe featuring the Betsy Ross flag from its planned 2019 Independence Day release. “Sad & predictable,” Cruz wrote on X, recalling that Nike’s decision to cancel the shoe was when he stopped supporting the company. In 2019, Nike withdrew its B…
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Nike Shares Sink to 12-Year Low After Nearly $200 Billion in Market Value Vanishes Since 2021
Nike shares have fallen nearly 80% from their 2021 peak, erasing close to $200 billion in market value as declining sales, stronger competition and changing ... The post Nike Shares Sink to 12-Year Low After Nearly $200 Billion in Market Value Vanishes Since 2021 first appeared on [your]NEWS.
NEWS HEADLINES: Sen. Cruz slams Nike’s ‘woke’ campaigns amid massive stock declines – One America News Network
U.S. Sen. Ted Cruz (R-TX) at a hearing of the Senate Judiciary Committee on September 30, 2020 in Washington, DC.. (Photo by Ken Cedeno-Pool/Getty Images) OAN Staff Lillian Mann6:32 PM – Wednesday, August 19, 2026 Texas GOP Senator Ted Cruz bashed sportswear brand Nike for its “woke” campaigns in recent years, amid a dramatic drop in the company’s stock price, which the senator argued is a direct result of their “America-Hate” marketing. After d…
Nike's Shares Fall to Historic Low Amid Controversial Campaigns
Nike Inc. has seen its stock price drop to a 12-year low, closing at $39.08 recently. This significant decline reflects the backlash against its recent marketing strategies. The post Nike’s Shares Fall to Historic Low Amid Controversial Campaigns appeared first on News Addicts.
Iconic US Brand's Stock Hits 12-Year Low As Woke Gamble Fails Miserably
Nike Inc. shares plunged to a 12-year low earlier this week, with the company’s share price closing at $39.08 on August 17. This level had not been seen since 2014 and represents a decline of approximately 78 percent from the company’s all-time high of $177.51, which was reached in November 2021. Over that multi-year period, the drop erased nearly $200 billion in market value. As of August 19, the stock had recovered modestly to trade near $41, …
Sen. Cruz slams Nike's ‘woke’ campaigns amid massive stock declines
Texas GOP Senator Ted Cruz bashed sportswear brand Nike for its “woke” campaigns in recent years, amid a dramatic drop in the company’s stock price, which the senator argued is a direct result of their “America-Hate” marketing.
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