Nike’s Tentative Turnaround Suggests Its Return to Brand Plan Is Working

Nike’s tentative turnaround suggests its return to brand plan is working

Nike's turn from performance to brand could make it the ultimate case study in the long-running brand versus performance debate.

Nike’s comeback takes shape with turnaround plans working

Nike Inc.’s turnaround efforts are starting to pay off as the world’s largest sportswear company realigns the business around sports such as running and basketball.

Bloomberg Intelligence: Nike’s Comeback Is Taking Shape as Sports Focus Pays Off

Paul Sweeney harnesses the power of Bloomberg Intelligence to analyze market news and provide in-depth company and industry research.

Nike's Earnings Surge Amid Turnaround - PressReach

Nike Inc. (NYSE:NKE) has recently reported a strong performance in its latest quarterly earnings, signaling that its strategic turnaround under CEO John Donahoe is making substantial progress. The sportswear giant has seen its shares jump significantly following the announcement, reflecting investor confidence in the company’s improved financial health. The company reported a notable increase in revenue, driven by strong demand in key markets su…