US EditionNike, Superdry and Lacoste Ads Banned over Green Claims
The Advertising Standards Authority found ads from Nike, Superdry, and Lacoste lacked sufficient evidence for sustainability claims, risking consumer misinformation.
- The Advertising Standards Authority has banned ads from Nike, Superdry and Lacoste in the UK for exaggerating environmental benefits, finding them likely to mislead consumers.
- Regulators flagged the use of broad terms like `sustainable materials` without evidence, and the Advertising Standards Authority said absolute claims require high substantiation to avoid misleading shoppers.
- Superdry presented a `Sustainable Style` claim while the ASA noted 64% of its 2024 items contained sustainably-sourced materials but lacked lifecycle evidence, and Lacoste promoted its Kids collection with a 19% footprint reduction by 2025.
- Lacoste immediately withdrew the ad and acknowledged its claims were hard to substantiate, Nike said it engaged with the Advertising Standards Authority and took required actions, and the ASA welcomed Superdry's removal.
- Justine Grimley of the ASA said consumers seeking greener products need advertisers and marketing teams to be clear, warning broad, unproven claims risk misleading buyers.
26 Articles
26 Articles
Well-known lifestyle brands Nike, Lacoste and Superdry have had their advertisements banned in the UK. The local authority has assessed that these retailers are misleading customers. In the spots they claim that their products have a positive impact on the environment, but the evidence is lacking.
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Nike, Inc. (NYSE:NKE) is facing regulatory pressure after U.K. authorities ruled that one of its online ads included a misleading sustainability claim. The decision puts the sportswear giant at the center of a growing crackdown on green marketing across the fashion industry. The ruling, issued by the U.K.’s Advertising Standards Authority (ASA), is part of a broader investigation into environmental claims made by retailers. Also Read: Levi’s CEO…
Birmingham Mail
Nike, Superdry and Lacoste adverts banned for 'misleading claims' - Birmingham Live
The Advertising Standards Authority (ASA) made the ruling this week
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