Nike said strategic changes in Sportswear, Jordan and China will pressure sales near term as it targets $2.5 billion in savings.
Nike, Inc. reported fiscal first-quarter revenue of $11.2 billion on Thursday, a 4% decline on a reported basis, with net income of $712 million or $0.48 per share.
Strategic resets in Greater China, the Jordan Brand, and Sportswear caused the revenue decline as management prioritizes long-term business health over near-term performance.
North America revenue grew 2%, led by strong performance in running, global football, and basketball, offsetting weakness in international markets including Greater China.
CFO Dave Denton warned that strategic adjustments will dampen performance through fiscal 2027, with full-year adjusted earnings projected between $1.15 and $1.35 per share.
Nike is executing the PACE program to realize approximately $2.5 billion in cumulative savings through fiscal 2031, aiming to accelerate its sport-led operational model.