July 14, 2026. Semifinal of the football World Cup. Spain against France. Seconds before the initial beep, the captain of the French National Team and Real Madrid striker, Kylian Mbappé, ties the laces of boots that wear the Nike logo. France ended up losing that match, which led Spain to win the tournament. A few months later, Nike lost another key match.
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July 14, 2026. Semifinal of the football World Cup. Spain against France. Seconds before the initial beep, the captain of the French National Team and Real Madrid striker, Kylian Mbappé, ties the laces of boots that wear the Nike logo. France ended up losing that match, which led Spain to win the tournament. A few months later, Nike lost another key match.