Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials

Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials

TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That has sometimes created a bone of contention. The measurement giant says it will use NBC’s telecast of Super Bowl LX on […]

A Co-Viewing Pilot Program Comes From Nielsen

Faced with increased scrutiny from the Video Advertising Bureau (VAB) over its audience measurement capabilities, Nielsen has revealed it will be beta testing “a new methodology enhancement to more accurately account for co-viewing.” This, Nielsen says, “will better reflect the total viewership for programming” – in particular the upcoming Super Bowl LX on February 8. Please Login to view this premium content. (Not a member? Join Today!)

Nielsen plans to give panelists wearable devices that capture audio to better count viewers in bars, hotels, and offices, starting with the Super Bowl

Brian Steinberg / Variety: Nielsen plans to give panelists wearable devices that capture audio to better count viewers in bars, hotels, and offices, starting with the Super Bowl  —  TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races.

Nielsen eyes yet another methodology change, will pilot 'co-viewing' enhancement for Super Bowl

Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television viewing metrics and is the currency by which television networks sell advertising to marketers, announced it would be “piloting a new methodology enhancement to more accurately account for co-viewing” for the Super Bowl. In viewership measurement terms, …

Nielsen Launching New Software to Track Co-Viewing of TV Content, Beginning With Super Bowl LX

Nielsen Feb. 3 announced that it is launching new software to more accurately account for co-viewing of content on television, including live events. The pilot program will launch with Super Bowl LX on NBC on Feb. 8, and continue for high-profile sports and entertainment live events in the first half of the year. The initial … Continue reading "Nielsen Launching New Software to Track Co-Viewing of TV Content, Beginning With Super Bowl LX" The po…

Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl

The pilot program will use Nielsen’s proprietary wearable measurement devices