US EditionNiecy Nash, Regan Aliyah, and Teyana Taylor Revive Jordan’s Iconic ‘Genie’ Ad
Jordan Brand's female-led campaign stars WNBA players and celebrities to promote Air Jordan 6 Infrared 'Salesman' and Heir Series 2, targeting Gen Z and women.
- On Sunday during the 2026 Grammys at Crypto.com Arena, Jordan Brand premiered its two-minute Generational Greatness film starring Emmy Award-winning actress Niecy Nash-Betts as a genie who grants Regan Aliyah one wish after she rubs her scuffed Air Jordan 6 shoes.
- As part of its 40th anniversary reset, Jordan Brand is broadening its historically male-focused audience to engage Gen Z and spotlight women athletes and entertainers, chief marketing officer Caitlin Sargent said.
- Wieden+Kennedy produced a two-minute modern spin that intercuts vignettes of women including Napheesa Collier, Rhyne Howard, Gabby Williams, Isabelle Harrison and Teyana Taylor and highlights the Air Jordan 6 Infrared 'Salesman' and Heir Series 2.
- The hero Air Jordan 6 Infrared 'Salesman' will be released in spring 2026, with Jordan reporting engagement has tripled since 2025 and group sales rising to $12.4 billion.
- Viewing against Jordan's 2025 financials and Nike Inc.'s strategy, the film revisits a Genie concept from 1991 that starred Spike Lee, with Little Richard.
14 Articles
14 Articles
Black America Web
Jordan Brand Puts A Modern Spin On Jordan’s Iconic Genie Commericial With “Generational Greatness” AD Campaign
Jordan Brand / Generational Greatness Jordan Brand isn’t only known for dropping sneakers we can’t get our hands on, it’s also known for great commercials, and that tradition continues with its latest spot. During the Grammys, Jordan Brand will unveil its new “Generational Greatness” AD, which features major star power. The new commercial is a modern spin on the iconic 1991 Air Jordan commercial, which starred Spike Lee as Mars Blackmon. In the …
Jordan Brand Puts A Modern Spin On Jordan's Iconic Genie Commericial With "Generational Greatness" AD Campaign
Jordan Brand / Generational Greatness Jordan Brand isn’t only known for dropping sneakers we can’t get our hands on, it’s also known for great commercials, and that tradition continues with its latest spot. During the Grammys, Jordan Brand will unveil its new “Generational Greatness” AD, which features major star power. The new commercial is a modern spin on the iconic 1991 Air Jordan commercial, which starred Spike Lee as Mars Blackmon. In the …
Niecy Nash Plays a Genie for Jordan Brand
How many hyphens are enough? That’s the question at hand when Niecy Nash plays a genie who pops out of an Air Jordan 6 “Infrared” sneaker. She makes an offer a young woman can’t refuse. Or can she? Niecy’s pitch: “Do you wanna be the most hyphenated multi-hyphenate singer-actor-dancer? There’s no such thing as doing too much if you’re good at the too much that you’re doing … Do you want the entire world following your every move?” The storyline…
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