49ers-Rams Game in Melbourne Averaged 18.5 Million U.S. Viewers on Netflix

Netflix NFL Opener In Australia Draws 18.5M Viewers, Extending League's Soft Start

Netflix drew an average audience of 18.5 million for its live coverage of the first NFL game played in Australia, according to Nielsen. The viewership of the San Francisco 49ers-L.A. Rams game played in Melbourne equaled that of a game streamed last year from Brazil by YouTube. While retaining audience counts for plenty in today’s […]

NFL's sluggish 2026 start continues as Melbourne game averages 18.5 million viewers on Netflix

Look, getting 18.5 million Americans to tune in to watch anything in 2026 is nothing to sneeze at. But for an NFL game, it’s a sign the league may have hit a wall in how far it can extend its reach. The NFL announced Monday that the San Francisco 49ers’ shellacking of the Los Angeles…

49ers-Rams game in Melbourne averaged 18.5 million U.S. viewers on Netflix

The San Francisco 49ers and Los Angeles Rams made NFL history last week, playing the first regular-season NFL game in Australia. The 49ers defeated the Rams 27-7 at the Melbourne Cricket Ground, with Los Angeles serving as the designated home team. The historic matchup drew a strong audience in the United States, with viewers tuning in to the Netflix broadcast. The NFL announced that the game averaged 18.5 million U.S. viewers, according to Nie…

49ers-Rams from Australia attracts 21.7 worldwide viewers

With the usual Thursday night opener moving to Wednesday night, the recent Friday night international game moved to Thursday.

IN PICS: Kyle Juszczyk's wife Kristin Juszczyk recaps "core memories" from 49ers vs. Rams clash in Australia ft. sideline kiss & backless fits

San Francisco 49ers and Kyle Juszczyk defeated the Los Angeles Rams 27-7 on Sept. 11 in Australia at the Melbourne Cricket Ground.

Nielsen: Netflix's Sept. 10 49ers-Rams NFL game in Australia averaged 18.5M US viewers, matching YouTube's 2025 Brazil game, and 3.2M abroad, vs. YouTube's 1.2M (Eric Fisher/Front Office Sports)

Eric Fisher / Front Office Sports: Nielsen: Netflix's Sept. 10 49ers-Rams NFL game in Australia averaged 18.5M US viewers, matching YouTube's 2025 Brazil game, and 3.2M abroad, vs. YouTube's 1.2M  —  Netflix drew exactly the same U.S. audience that YouTube did last year for an international game in Week 1 of an NFL season.