US EditionNewfoundland selling off its U.S. booze for charity, joining Nova Scotia and Manitoba
Newfoundland and Labrador will donate about $1 million from selling $3.2 million of U.S. liquor stockpiled due to tariff disputes to support food banks before the holidays.
- Newfoundland and Labrador said earlier this year it will sell its $3,200,000 stockpile of U.S. liquor and donate proceeds to the Community Food Sharing Association in St. John's.
- Earlier this year provinces pulled American liquor from shelves in March in response to tariff threats from U.S. President Donald Trump.
- Manitoba plans to sell its inventory through private retailers and restaurants, aiming to raise $500,000 for charities, while Nova Scotia made a $4,000,000 upfront payment recouped after selling $14,000,000 worth of liquor.
- This week the finance office paid $500,000 upfront to 60 provincial food banks, helping more than 15,400 people, with total donations expected to reach $1,000,000.
- Industry data show US spirits exports to Canada plunged 85% in Q2 2025, prompting Kentucky Distillers' Association president Eric Gregory to warn of far-reaching consequences, while the Distilled Spirits Council hopes "both the US and Canada can address their respective concerns.
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U.S. booze sale a ‘win-win’ for provincial governments, says business professor
Local charities get a holiday boost, liquor corporations get to free up warehouse space and provincial governments get some good publicity. What’s not to love about selling U.S. booze and donating the profits? Memorial University business professor Tom Cooper says it’s no wonder several provinces are on the wagon. CBC’s Zach Goudie explains.
NLC sells almost half-million dollars in U.S. alcohol in two days
The Newfoundland and Labrador Liquor Corp. reported selling more than $450,000 in U.S. product just two days after returning it to store shelves. The province has pledged to donate the profits to the Community Food Sharing Association. NTV’s Bailey Howard reports. The post NLC sells almost half-million dollars in U.S. alcohol in two days appeared first on NTV.
Newfoundland and Labrador follows the example of Nova Scotia and Manitoba by selling its stocks of U.S. alcohol to give profits to charities.
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