New UK PM Burnham takes to social media to challenge populist parties' dominance
Burnham’s team says the posts are designed to reach voters on phones and has already drawn millions of views, officials said.
- Britain's new Prime Minister Andy Burnham is using quirky social media videos to counter Reform UK, aiming to reach voters directly on platforms where they spend their time.
- Abby Tomlinson, who spearheaded viral memes for then-Labour leader Ed Miliband in 2015, runs the digital operation, producing content designed to be popular and inclusive rather than polarizing.
- Responding to Conservative leader Kemi Badenoch calling him "a pair of eyelashes and a black T-shirt" with "It's dark blue, actually," Burnham gained 50,000 followers on TikTok and Instagram in one day last week.
- While trailing Reform leader Nigel Farage's 2.3 million followers on X, Burnham is recruiting content strategists for up to £80,000, as pollster Keiran Pedley notes his success depends on delivering voters' priorities.
- This approach offers the Prime Minister "a second chance at a first impression," Lyons said, though analysts warn long-term success depends on managing economic challenges and navigating future "bumps in the road.
28 Articles
28 Articles
The British Prime Minister is not yet in office for three weeks, but he is already omnipresent on social networks. Almost every hour he announces new ideas on Tiktok or X. This creates popularity, but also arouses skepticism.
Burnham’s appointments speak louder than his words
When it comes to politicians, senior appointments often tell you more than public pronouncements. Andy Burnham has only been Prime Minister for two weeks, but he has just installed one of the most pro-establishment cabinets in Labour Party history. From Defence Minister to Chancellor John Healey’s resignation as Defence Minister, prompted by Keir Starmer’s refusal […] By Jody McIntyre
Give London power to level up the rest of the country
If Andy Burnham is to make a success of his devolution agenda he must give London more powers and money to invest in the main drivers of the whole country’s international competitiveness, says Patrick Diamond The new prime minister, Andy Burnham, has put devolution and economic growth at the heart of his government’s narrative. London needs to be part of that story as much as anywhere else in the UK. The success of London is vital for the rest o…
The president takes the initiative and sets the pace of British politics during his first two weeks in power
The new British Prime Minister has promised a tougher migration policy and a stricter settlement system.
Coverage Details
Bias Distribution
- 43% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
