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New Local Media Planning Tool Raid Has Launched
The platform gives planners immediate audience data and postcode-level readership insights, replacing JICREG as more than 100 publishers and planners were trained.
- RAM Penetrace launched the Regional Audience Intelligence Data platform today, enabling media planners to see local news audiences more clearly.
- Raid replaces the legacy system JICREG, providing users with enhanced readership insights that extend directly down to the local postcode level.
- The RAM Platform deploys website tags across local news websites to capture reach and demographics, while readership surveys capture print data powering Raid's total brand audience statistics.
- News Media Association chief executive Theo Bamber endorsed the platform, stating it gives planners a "clear and dynamic view of this market" to connect brands with audiences.
- More than 100 local publishers and media planners participated in training sessions over the past month, as the rollout of Raid continues over the coming weeks.
Insights by Ground AI
29 Articles
29 Articles
Northampton Chronicle & Echo+14 Reposted by 14 other sources
New local media planning tool Raid has launched
The local news media sector's new audience measurement platform Regional Audience Intelligence Data (Raid) has officially launched, enabling media planners to see local more clearly.
·Northampton, United Kingdom
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New tool will allow the impact of local media such as the Lancashire Post to be measured more clearly
‘Deep connections to the communities and people they serve.’ A new tool will allow the impact of local media such as the Lancashire Post make to be measured more clearly.
·Lancaster, United Kingdom
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New tool will allow the impact of local media such as the Blackpool Gazette to be measured more clearly
‘Deep connections to the communities and people they serve.’ A new tool will allow the impact of local media such as the Blackpool Gazette make to be measured more clearly.
·Blackpool, United Kingdom
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Coverage Details
Total News Sources29
Leaning Left5Leaning Right0Center21Last UpdatedBias Distribution81% Center
Bias Distribution
- 81% of the sources are Center
81% Center
L 19%
C 81%
Factuality
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