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New H&M Beauty Drop Turns E.l.f.'s Viral Makeup Into a Perfume Line — Shop the Scents Here

Summary by WWD

H&M just paired up with e.l.f. Cosmetics to reinterpret its most popular makeup products in perfume form. Shop floral, sweet, unisex fragrances here.

H&M just paired up with e.l.f. Cosmetics to reinterpret its most popular makeup products in perfume form. Shop floral, sweet, unisex fragrances here.

5 days ago·United States

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WWD broke the news in United States 5 days ago on Friday, January 30, 2026.

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