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New book by vet attraction creator a ‘masterclass in experiential story making’
Dewayne Bevil’s new book explains creative processes, goals, structure, brainstorming, and transformation storytelling for attraction creators.
Bevil founded a company focused on creating transformational visitor attractions and has worked on projects for Walt Disney Company, Universal, SeaWorld, and other organizations.
The book is partly aimed at students interested in attractions and encourages them to look beyond major-name possibilities.
The method also applies to museums, corporate visitor centers, World’s Fair pavilions, breweries, and stadiums, which support thousands of jobs.