Beats Unveils Its First Customizable over-Ear Headphones
- On Tuesday, September 22, 2026, Apple-owned Beats launched the Beats 360 over-ear headphones priced at $349.99. Full availability begins this Thursday, September 24.
- Aiming to bridge the gap between workout durability and modern features, Beats designed the 360 with an IPX4 sweat and water resistance rating. This protects sensitive electronics from moisture damage.
- With over 250 possible combinations, users can customize the headphones using swappable Performance Knit or UltraPlush cushions. Battery life reaches 32 hours with physical controls for reliable operation.
- To promote the release, Beats debuted a campaign featuring model Kendall Jenner. CMO Chris Thorne stated the film captures Jenner's varied looks and how Beats 360 'keeps up with all of them.'
- Positioned at $349.99, the Beats 360 sit above the $299 Beats Studio Pro but below the $549 AirPods Max. The headphones lack wear detection, a feature found in competing models.
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BEATS has introduced Beats 360, premium headphones with interchangeable ear cushions and headband.
Beats 360 announced with interchangeable headband and cushions, and IPX4 rating
Beats today announced a new full-sized pair of wireless headphones, the Beats 360. These new headphones are targeted specifically at people who prefer using full-sized headphones in the gym and feature customizability and durability features, along with things borrowed from other Beats/Apple audio products. The Beats 360 are made from more hard-wearing materials and target long-term wearability. They feature an IPX4 water-resistance rating, a fi…
The new headphones improve in sound and cancellation as well as bet on interchangeable pads and headband. Learn more: First contact with iPhone Duo: Apple's first folder marks an era of excellence in mobile telephony
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