Nestlé and NBA announce multi-year international marketing partnership
The agreement spans 21 markets and will support youth basketball programs, fan activations and retail promotions across Nestlé’s global brands.
10 Articles
10 Articles
PR Newswire
Nestlé and NBA announce multi-year international marketing partnership
/PRNewswire/ -- Nestlé and the NBA are entering a new, multi‑year international marketing partnership making Milo, Nescau and Nesquik Official Partners of the...
Nestlé and NBA Team Up for UK Retail Activations as Basketball Grows
Nestlé is partnering with the NBA in a new multi-year international marketing deal that will see Milo, Nescau and Nesquik become official partners of the basketball league, with activations planned in the UK from January.The partnership, which comes into effect on 1 January 2027, spans 21 markets across four continents and will include retail programmes, on-pack promotions and consumer competitions offering NBA tickets, merchandise and other pri…
Nestlé reveals international brand collab with the NBA - Brand Innovators
Nestlé is going big with this sports marketing partnership, which will put three key brands in front of basketball fans. As part of the partnership, the CPG giant will sponsor activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To […]
The food company is launching its largest international brand cooperation to date. Milo, Nescau and Nesquik are promoting the basketball league in 21 markets starting in 2027 – with logos, competitions and young talent programs.
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