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Nearly three quarters of Gen Z prefer small-town trips over big cities, Airbnb says
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Nearly three quarters of Gen Z prefer small-town trips over big cities, Airbnb says
It’s official: Gen Z prefers small-town travel over big-city lights, according to internal data and surveys from Airbnb that show 74% of Gen Z leisure travellers are likely to choose a small town rather than a well-known city for a trip in the coming year. The phenomenon, first reported by Travel Tomorrow in 2024, has now reached the stage where nearly half of the destinations trending among Gen Z for autumn 2026 are small towns rather than majo…
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