TV Antennas Making Slow Comeback, ARF DASH Study Shows

Television News Daily: ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming

ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming - 08/17/2026

The Best Digital TV Antennas for 2026

If you want to cut the cord but keep live TV, you need the right antenna to tune into over-the-air broadcasts. Here's what you need to know, along with our top picks.

TV antennas making slow comeback, ARF DASH study shows

(Stock photo by James Yarema via Unsplash) Fewer than one-third of Americans are watching television exclusively through streaming platforms, with most U.S. households still watching live TV through a combination of traditional platforms like broadcast, cable and satellite, according to fresh data shared by the Advertising Research Foundation (ARF). The data is based on television use through the current mid-year, and is part of ARF’s latest DAS…

Nearly One-Third Of Households Rely On Streaming for ‘TV’

LONG ISLAND CITY, N.Y. — The first mid-year data set from the Advertising Research Foundation DASH TV Universe study has been released, and the data show that more than 30% of households now receive “TV” exclusively through streaming. They have no access to linear free-to-air TV. At the same time, the percentage of households who receive their connection from an over-the-air antenna grew to 17.1%, one percentage point over FY 2025. The bigger ta…