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NCAA Women's Tournament Ads 'Well Sold' With Record $1.5 Million for 30-Second Spot

Summary by Adweek
Disney and ESPN achieve new highs for women’s tournament ad sales, with pricing up double digits percent-wise.

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NCAA Women's Tournament Ads 'Well Sold' With Record $1.5 Million for 30-Second Spot

Disney and ESPN achieve new highs for women’s tournament ad sales, with pricing up double digits percent-wise.

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Adweek broke the news in on Friday, March 20, 2026.
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