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NCAA agrees to deal to promote championship events and could lead to NIL money for athletes
Playfly will sell local sponsorship packages around NCAA championships, and the new revenue could help cover tournament costs and support student-athlete benefits.
- The NCAA and Playfly Sports announced on Thursday a partnership to sell local sponsorship packages for championship events, opening doors to marketing opportunities including possible NIL deals for student-athletes.
- An amendment to the TV contract following the expansion of the Men tournament to 76 teams enabled the NCAA to seek new revenue sources from its biggest events.
- Playfly will hire staff to sell local sponsorships near tournament sites, complementing the national Corporate Champions and Partners Program managed by CBS Sports and TNT Sports.
- NCAA President Charlie Baker said the team valuation work was impressive, while Christy Hedgpeth, president of Playfly Sports Properties, emphasized the collaboration provides a unique opportunity to drive new income.
- The NCAA will use new revenue to cover tournament expenses, enhance the student-athlete experience, or return funds to member schools, strengthening the organization amid evolving college athletics.
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Associated Press News+10 Reposted by 10 other sources
NCAA agrees to deal to promote championship events and could lead to NIL money for athletes
The NCAA and Playfly Sports have reached agreement on a deal that will open the door to more marketing opportunities around championship events, including possible NIL deals for student-athletes.
·New York, United States
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NCAA enters into sponsorship sales agreement with Playfly Sports
The NCAA on Thursday announced it has entered into a sponsorship sales agreement with Playfly Sports, the sports industry’s leading revenue maximization company. Through this agreement, Playfly will sell sponsorship packages for NCAA events geared toward student-athletes, coaches, athletics directors, administrators and the broader college athletics membership, as well as sell local sponsorships that are materially differentiated from the NCAA …
Coverage Details
Total News Sources13
Leaning Left3Leaning Right4Center5Last UpdatedBias Distribution42% Center
Bias Distribution
- 42% of the sources are Center
42% Center
L 25%
C 42%
R 33%
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