NBA ad Sales Skyrocket $580M During First Year of New Media Deals

NBA ad sales skyrocket $580M during first year of new media deals

Credit: Kyle Ross-Imagn ImagesThe second-order effects of the NBA’s new 11-year, $76 billion media deals are coming into focus. And in a welcome piece of news for the league’s three media partners — ESPN, NBC, and Prime Video — NBA ad sales were through the roof in Year 1 of the new deals. According to a report by Anthony Crupi in Sportico, NBA in-game ad revenue shot up by $580 million compared to the prior season, totaling $2.11 billion in 202…

NBA's Television Ad Revenue Increases By 38 Percent To Reach $2.11 Billion

NBA game coverage generated a record $2.11 billion in advertising revenue during the 2025-26 season, marking a 38% increase from the previous year, according to a new report from Guideline. The league's distribution partners booked $580 million more than the prior season's $1.53 billion total. The growth stemmed largely from higher costs per thousand ad impressions, driven by the NBA's expanded broadcast reach under its 11-year, $76 billion medi…

NBA media deal drives viewership, streaming growth

The NBA’s expanded television and streaming presence helped produce significant audience growth during the first season of its 11-year, $76 billion media rights agreement. Average game viewership increased 16% to 1.78 million, giving the league its strongest regular-season audience in seven years. Greater exposure on traditional broadcast television played an important role. NBC and ABC […] The post NBA media deal drives viewership, streaming gr…

NBA television ad revenue jumped 38 percent to record $2.11 billion

The NBA’s new television era is already producing some enormous numbers. NBA game broadcasts generated a record $2.11 billion in advertising revenue during the 2025-26 season, an increase of 38 percent from the previous year, according to Anthony Crupi of Sportico, citing data from Guideline. That’s an increase of roughly $580 million from the $1.53 billion generated in 2024-25. A major factor was the expanded reach created by the NBA’s new 11-y…