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NBA Players Union Launches New Brand Designed to Reach Fans, Featuring Collab With Kendrick Lamar’s Creative Agency

Summary by The Hollywood Reporter
A short film, which debuted at the Cannes Lions International Festival of Creativity, features NBA stars Kyrie Irving, Jaylen Brown, Jalen Brunson, Stephen Curry and more.

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The Hollywood ReporterThe Hollywood Reporter
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NBA Players Union Launches New Brand Designed to Reach Fans, Featuring Collab With Kendrick Lamar’s Creative Agency

A short film, which debuted at the Cannes Lions International Festival of Creativity, features NBA stars Kyrie Irving, Jaylen Brown, Jalen Brunson, Stephen Curry and more.

·Los Angeles, United States
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The Hollywood Reporter broke the news in Los Angeles, United States on Monday, June 22, 2026.
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