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NBA Cup Goes From 'Outside the Box' Idea to Smash Hit
NBA Cup boosts viewership by 90% in the U.S. with playoff-style games, driving higher fan engagement and prompting format adjustments for future seasons.
- The NBA Cup's third edition reaches semi-finals in Las Vegas on Saturday, featuring San Antonio Spurs vs Oklahoma City and New York vs Orlando, as the league reported it has become a success.
- League planners folded most Cup games into the regular season while tweaking the calendar to allow eight teams into knockout rounds, NBA executive Evan Wasch said.
- Global telecasts rose 10%, NBA-owned platforms logged 2.2 billion views, and NBC drew 2.7 million for a Tuesday double-header, the NBA said.
- Players have described a playoff-like energy, with 26% of Cup games decided by three points or fewer, and `Jalen Brunson` said, `the atmosphere-- it's a different feel.`
- Officials see the Cup as a long-term tentpole for media packages, with the NBA still eyeing format tweaks and moving next year's semi-finals to higher-seed home courts while exploring European clubs inclusion.
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49 Articles
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NBA Cup goes from 'outside the box' idea to smash hit
The NBA Cup, which took shape as an "outside the box" idea for league growth, has evolved into a success with players and supporters.
·Missoula, United States
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Coverage Details
Total News Sources49
Leaning Left4Leaning Right8Center13Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 16%
C 52%
R 32%
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