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Natural History Museum most popular tourist attraction in 2025
The Natural History Museum’s visitor numbers rose 13% to 7.1 million in 2025, driven by new exhibitions and free entry, despite overall UK attraction visits still below pre-pandemic levels.
- The Natural History Museum became the UK's most-visited tourist attraction in 2025, welcoming 7.1 million visitors and breaking the record for any UK museum or gallery. The South Kensington institution overtook the British Museum, which held the top spot for two years.
- Across the UK, 409 popular tourist attractions recorded 165.2 million visits last year, a 2% increase from the previous year. However, this remains 7% below pre-pandemic 2019 levels, reflecting the sector's ongoing recovery.
- The museum's 'Fixing Our Broken Planet' exhibition, which opened in April 2025, attracted more than two million visitors. This climate change exhibit is now the museum's second most popular space after its dinosaur displays.
- Alva director Bernard Donoghue OBE noted Chinese visitor numbers have recovered to only 80% of 2019 levels. He blamed the 2020 decision to end tax-free shopping for inbound visitors, describing it as 'an act of economic self-harm.'
- Other top-performing venues included Windsor Great Park with 5 million visits, the Tate Modern, and the National Gallery. These figures demonstrate the public's continued engagement with cultural attractions despite the ongoing cost-of-living crisis.
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British Museum loses top spot as Britain's most popular attraction just months after Union Jack row and sending treasures abroad in woke attempt to 'decolonise'
London's Natural History Museum has claimed the crown as Britain's most popular tourist destination, dethroning the British Museum amid accusations the Bloomsbury museum has gone "woke."The South Kensington institution welcomed a record-breaking 7.1 million visitors during 2025, marking a 13 per cent rise compared to the previous year.This figure represents the highest attendance ever recorded by any museum or gallery in the UK, according to the…
·London, United Kingdom
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Coverage Details
Total News Sources14
Leaning Left3Leaning Right2Center3Last UpdatedBias Distribution38% Left, 37% Center
Bias Distribution
- 38% of the sources lean Left, 37% of the sources are Center
38% Left
L 38%
C 37%
R 25%
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