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MSU Bookstore sees sales increase as Bobcats progress through playoffs

MSU Bookstore sales rose 10% year-to-date as fan enthusiasm and new merchandise boosted traffic by 20%, CEO Chad Schreier said.

Summary by KPAX
BOZEMAN Its Bobcat playoff season, and that means excitement not just for fans, but also for retailers.From sweatshirts to squishmallows, the MSU bookstore is seeing sales increases as the Bobcats progress to the FCS quarterfinals.We try to keep up with all the merchandise, said Dana Johnson.Bozeman residents Dana and Steve Johnson are MSU alumni. They are also lifelong Bobcat fans and so are their four children and 14 grandchildren, who all liv…

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KBZK broke the news in on Friday, December 12, 2025.
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