US Edition5 Questions for… MSNBC’s Events EP Lauren Peikoff
MSNBC will triple live events in 2026 to diversify revenue amid cable declines, targeting politics, culture, and tech with ticket sales and sponsorships, per company plans.
4 Articles
4 Articles
MSNBC is doubling down on live events as it heads into the Versant spinoff
Lawrence O'Donnell and Rachel Maddow on stage at last year's MSNBC Live: Democracy 2024.Ralph Bavaro/MSNBCMSNBC plans to triple the number of events it puts on next year.The network also aims to capitalize on its fandom with a DTC subscription product.MSNBC, along with CNN, has experienced declines in viewership under the Trump administration.As MSNBC prepares to be hived off from NBCUniversal and reintroduce itself as MS Now, it's making sure i…
Why MSNBC Live Events Are Tripling in 2026
Key Takeaways MSNBC will rebrand to MS Now under the Versant spinoff The network plans to triple live events in 2026 to diversify revenue Events will include ticket sales, sponsorships, and partnerships Sky News partnership will extend global coverage Subscriber losses and newsroom independence pose challenges Why MSNBC Live Events Are Tripling in 2026 MSNBC is getting ready for big changes. Soon, the network will be called MS Now after spinnin…
MSNBC Rebrands to MS Now, Plans to Triple Live Events in 2026 for Revenue Growth
As MSNBC navigates a pivotal transformation amid its impending spinoff from NBCUniversal, the network is aggressively expanding its live events business, aiming to triple the number of such gatherings in 2026. This move, detailed in a recent report by Business Insider, reflects a strategic pivot to diversify revenue streams beyond traditional cable broadcasting, especially as cord-cutting erodes linear TV audiences. Executives at the network, so…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
