MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

MrBeast reveals where he's placing his next video bets as viewers become 'numb' to spectacles and cash giveaways

Jimmy Donaldson, a.k.a. MrBeast, is pushing to diversify away from the spectacle videos that made him famous.David Dee Delgado/Getty Images for The New York TimesMrBeast plans to shift some focus from spectacle-based videos to more impactful storytelling.The YouTube star is turning to longer videos and new formats like animation.He's also looking to diversify his company away from his image and expand the MrBeast brand.MrBeast became YouTube's t…