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Moschino Names Loris Messina and Simone Rizzo as Creative Directors

The Sunnei founders will debut their first Moschino collection at Milan Fashion Week in September, taking over after Adrian Appiolaza.

  • On Sunday, Moschino named Loris Messina and Simone Rizzo as co-creative directors, effective immediately, succeeding Adrian Appiolaza who departed last Friday after two years.
  • Known for their irreverent spirit at Milan-based Sunnei, the designers bring a contemporary creative vision; Massimo Ferretti, executive chairman of parent Aeffe, cited their ability to balance identity and innovation.
  • Messina and Rizzo founded Sunnei in 2014 and previously held corporate roles at Gucci, stating that taking on this role means "embracing this legacy and projecting it into the present."
  • This appointment signals positive momentum as Aeffe manages corporate restructuring amid insolvency concerns, having received a potential turnaround offer from Oxy Capital Srl last month.
  • The designers will unveil their debut collection for Moschino during Milan Fashion Week in September, bringing their pop culture satire expertise to a house built on Franco Moschino's subversive take on luxury.
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The Italian fashion brand Moschino has appointed two new creative directors effective immediately. Loris Messina and Simone Rizzo succeed Adrian Appiolaza, parent company Aeffe announced on Sunday.

·Apeldoorn, Netherlands (Kingdom of the)
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Moschino names Loris Messina and Simone Rizzo as creative directors

·New York, United States
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After Adrian Appiolaza's farewell, he made his debut at Milano Fashion Week in September (ANSA)

·Italy
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Vogue broke the news in New York, United States on Sunday, June 21, 2026.
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