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Forget the iPhone 17 - iPhone 18 Demand Prompts Morgan Stanley to Hike AAPL Target to $298

Summary by AppleInsider
While saying the iPhone 17 upgrade cycle is only modestly more than predicted, Morgan Stanley sees promising signs for the iPhone 18 and has raised its target price to $298.iPhone 17 Pro Max Back in March 2025, the investment bank cut its price down to $252 because of fears that upgrades to the iPhone 17 range would be low. Now in a note to investors seen by AppleInsider, its analysts are saying that it is seeing higher upgrades than predicted —…

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AppleInsider broke the news in on Thursday, October 2, 2025.
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