MLS Cup Breaks Viewership Record with Massive Global Audience
Inter Miami's MLS Cup victory attracted a record 4.6 million viewers globally, with 70% under age 45, boosting MLS's growing playoff audience by 23%, Nielsen and MLS reported.
7 Articles
7 Articles
Lionel Messi's MLS triumph watched by 4.6M says league but questions remain
Major League Soccer (MLS) reported a record viewership of 4.6 million for Lionel Messi's MLS Cup victory, but skepticism remains regarding the accuracy of these figures. While the linear audience doubled from last year, Nielsen’s own data recorded only 994,000 viewers on Fox and Fox Deportes. Only preliminary audience figures from Nielsen are available due to a pending investigation into their data collection methods. MLS claimed a strong audien…
MLS Cup 2025 draws record viewing audience - Soccer America
MLS Cup 2025 between Inter Miami with Lionel Messi and the Vancouver Whitecaps drew 4.6 million viewers, representing the largest-ever audience for the MLS final. The post MLS Cup 2025 draws record viewing audience appeared first on Soccer America.
Messi Mania Powers MLS Cup Ratings Rebound
Lionel Messi claimed his first MLS Cup—and his 47th trophy between club and country competitions—last Saturday while Fox drew its biggest audience for the title game in three years. An average of 994,000 watched on Fox and Fox Deportes, according to Nielsen, with Inter Miami’s 3-1 win over the Vancouver Whitecaps also airing on Apple […]
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