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Mino ware revival with Kpop group SAY MY NAME and creator Tsubasa Masuwaka

Summary by Zenbird
A new project is set to revitalise Mino ware, a traditional ceramic craft from Gifu Prefecture with a history spanning over 1,300 years. It aims to create new sales channels in South Korea by collaborating with K-pop girl group SAY MY NAME and Japanese model and producer Tsubasa Masuwaka. The Mino ware industry, centred in the Tono region of Gifu, faces significant challenges. The prevalence of mass production and consumption has led to a declin…
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Zenbird broke the news in on Thursday, September 25, 2025.
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