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Minecraft Expands Experiences Ahead of Licensing Expo
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Minecraft Expands Experiences Ahead of Licensing Expo
Minecraft continues to scale its global licensing and entertainment strategy with new partnerships, location-based experiences, and content initiatives, reinforcing its reach across multiple categories. Heading into Licensing Expo 2026, the brand reports more than 200 partners worldwide, spanning apparel, food, collectibles, and creative play. Recent collaborations include apparel with Cool Shirtz, an ongoing partnership with Adidas that extend…
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