Xiaomi's Mijia Is "Entering Europe at Scale" at IFA Later This Week
4 Articles
4 Articles
Xiaomi's Mijia is "entering Europe at scale" at IFA later this week
Xiaomi is attending IFA for the first time this year, and the company is aiming big. It will have a press conference on September 3 at 10:30 AM local time in Berlin (that's 9:30 AM in London, 11:30 AM in Eastern Europe, and 2 PM in India). Xiaomi's Mijia - the ecosystem brand that incorporates everything from household appliances to smart home devices and much more, spanning more than 2,000 products in total across over 130 categories - will be …
Xiaomi shows up at IFA 2026 in Berlin with a full-field debut: on the one hand the brand of smart appliances Mijia, already known on the European market but ready to intensify its presence, on the other the automotive division. Lei Jun's company brings to the fair the hyper-serlin SU7 Ultra, reduces from the record at Nürburgring, [...] This article Xiaomi at IFA 2026: Mijia accelerates in Europe, on display also SU7 Ultra and Vision GT was orig…
Xiaomi announced a massive expansion of its Mijia subbrend to Europe. The technology giant will participate for the first time in the prestigious IFA 2026 exhibition in Berlin, where it will make a separate presentation on 3 September. As part of the event, the European public will demonstrate the best solutions for a smart house. One of the key premieres will be an innovative washing machine equipped with three independent drums. The machine ca…
Xiaomi officializes Mijia in Europe and devotes him a conference to the IFA 2026. Behind this unknown name of the general public hides the connected home brand of the group, whose products are already hanging in our shelves for a year.
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