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Rumour: Microsoft & ASUS Wanted To 'Further Subsidise' The Price Of The ROG Xbox Ally

Summary by Pure Xbox
"They obviously couldn't do it for whatever reason".Back in August at Gamescom 2025, we found out the official release date for the upcoming ROG Xbox Ally handheld(s), but Microsoft chose to avoid revealing the price or beginning pre-orders at the time during to a "challenging" macro-economic climate.This decision was seemingly made at the last minute, and that led to Best Buy accidentally leaking prices for the US market - it was suggested the …
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When Asus and Microsoft announced the release date of the upcoming Windows/Xbox ROG Xbox Ally and ROG Xbox Ally X, just over a month ago, they did not mention the price. Instead, it was revealed at last week’s Tokyo Game Show. Many were pleasantly surprised by the price given the rather mind-blowing performance, but the truth is that it could have been even cheaper. The leaked information from the US retailer Best Buy earlier showed that the dev…

The price of ROG Xbox Ally was so controversial that Microsoft wanted to lower it, although the discussions didn't come to a good conclusion and everything was half gassed.

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hobbyconsolas.com broke the news in on Monday, September 29, 2025.
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