US EditionJoann Is Back From the Dead, but Now Inside Michaels Stores
Michaels integrates Joann’s Big Twist yarn and launches The Knit & Sew Shop plus The Party Shop, serving over 36,000 children with 4,200 birthday parties this year.
- Earlier this year, Michaels began placing Joann signage across its U.S., Canada and online channels after acquiring Joann's intellectual property and private label brands.
- After Joann's Chapter 11 filing in January, Michaels launched new in-store concepts across its 1,300-store fleet to capture market share left by Joann and Party City closures.
- Michaels launched The Knit & Sew Shop and The Party Shop, with The Knit & Sew Shop featured in 138 Canadian stores and The Party Shop adding more than 700 new products.
- Michaels expanded yarn and fabric space by 25% and lowered birthday party prices from $299 to $149, serving over 36,000 children in 2025.
- A Numerator study found 74% of shoppers said they would shift purchases to Michaels or Hobby Lobby, while Michaels is reopening three Joann locations as Michaels stores at year-end.
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16 Articles
The Columbian
Joann is back from the dead, but now inside Michaels stores
The once-popular, now bankrupt fabric store, Joann, is being resurrected by its previous competitor Michaels. Read more...
2 Michaels Shopping Changes Happening Now in Stores
This time of year always puts me in the mood to craft. Not only do chilly days lend themselves well to staying indoors and completing a DIY project, but Halloween and Christmas are arguably the two best seasons to get creative. But with retailers closing left and right, it’s getting harder to find supplies—which is why I was so excited to hear about the two major shopping changes Michaels is making in stores and online now. RELATED: Bed Bath & B…
Joann Returns—Everything to Know About the New Fabric Shop at Michaels
Grab your knitting needles.MichaelsKey TakeawaysMichaels' new Shops—The Knit & Sew Shop and The Party Shop—make it the top fabric and party retailer in North America.Joann, which shuttered its doors in May, makes a comeback with Michaels offering its fabrics, yarns, and sewing gear in over 840 stores, with more to come.The Party Shop brings Balloon Bars, 700 new products, and lower-cost parties, making celebrations more accessible.Michaels just …
Michaels launches new Knit, Sew and Party Shops, revives JOANN brand
Michaels debuts The Knit & Sew Shop and The Party Shop in all Canadian stores, expanding yarn, sewing, and party supplies with new products and lower prices. The post Michaels launches new Knit, Sew and Party Shops, revives JOANN brand appeared first on Retail Insider.
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