Miami's NBA Team Changing Name to Vice City Heat in Celebration of GTA VI Release
The one-night promotion will feature new uniforms, a special court and live ESPN coverage as the team markets Grand Theft Auto VI’s Vice City setting.
- On Friday, the Miami Heat announced they will rebrand as "Vice City" for their November 18 home game against the Milwaukee Bucks, wearing "reimagined" uniforms and playing on a specially designed court.
- The collaboration officially began Thursday with the lighting of a "Welcome to Vice City" neon sign at Kaseya Center, promoting the November 19 release of Grand Theft Auto VI inspired by Miami.
- Miami-Dade County faces criticism for a $975,000 marketing agreement with the game-maker; Miami-Dade Commissioner Juan Carlos Bermudez stated, "It's a game where police officers are killed," questioning the promotion.
- The November 18 matchup marks Giannis Antetokounmpo's first game against his former Milwaukee Bucks team since his July trade, with ESPN broadcasting the nationally televised event.
- Fans can purchase exclusive "Vice City" merchandise through the Miami Heat Store, with the team indicating additional activations will follow in coming weeks before the November 19 game launch.
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The Florida franchise will temporarily change its name and show off an image inspired by the fictional city of the video game
Miami Heat tease release of new 'Vice City' jerseys on the night before 'Grand Theft Auto VI' release - NEW YORK TIMES POST
November will see the launch of what is easily the biggest video game release of all time, and maybe the biggest entertainment release full stop, when “Grand Theft Auto VI” hits shelves. Or hits the PlayStations of those of us who pre-ordered it (*raises hand*). The game takes place largely in “Vice City,” a fictionalized version of Miami, and it looks like the Miami Heat are getting in on the promotion. CLICK HERE FOR MORE OUTKICK SPORTS COVERA…
Miami Heat tease release of new 'Vice City' jerseys on the night before 'Grand Theft Auto VI' release – Democratic Accent
November will see the launch of what is easily the biggest video game release of... The post Miami Heat tease release of new ‘Vice City’ jerseys on the night before ‘Grand Theft Auto VI’ release appeared first on Democratic Accent .
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