In addition, a new BTS concert was announced in 2027 and the possibility of establishing a K-pop culture center in Mexico.
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The Hallyu boosts South Korean investment in Mexico with K-pop, beauty, tourism and new trade agreements between the two countries during 2026. South Korea’s entry boosts its investment in the Mexican market thanks to the ‘Hallyu’ phenomenon was first published in La Voz de Michoacán.