US EditionFacebook Offers TikTok and YouTube Creators $3,000 to Post Reels
Meta offers established creators up to $3,000 monthly for three months plus access to monetization tools, aiming to boost original Reels and creator activity on Facebook.
- On Wednesday, Facebook announced Creator Fast Track to help creators grow on Facebook as part of Meta's broader push to win over creators and boost original content.
- With nearly $3 billion paid to creators in 2025, Meta faces a creators gap despite over 3 billion Facebook users and aims to attract talent from TikTok and YouTube.
- The program guarantees $1,000 for creators with at least 100,000 followers and $3,000 for those with over one million, with new metrics like Qualified Views, Earnings Rate, and Non-Qualified Views.
- Yair Livne, vice president of product for Facebook Creators, said, 'So this program is really meant to address that need', as creators report early earnings including one making $250,000 in January, while participation remains invitation-only.
- With advertising revenue near $160 billion in 2025, Meta views paying creators as a small expense while Reels already accounted for 60% of payouts last year.
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20 Articles
Facebook is reaching for the stars of the Creator scene. With a new program, the platform wants to target influencers from TikTok and YouTube. Money, reach and less entry barriers are supposed to make the change particularly attractive.
The American Meta giant is trying to convince content-creators to turn on Facebook at night, promising them to pay at least a thousand dollars for months guaranteed.
Meta Steps Up to Save Facebook... Paying Popular Creators and Requesting Their Support Meta, the world's largest social media company, has stepped up to save Facebook, which is facing shunning by the younger generation. By paying popular creators active on Instagram, TikTok, and YouTube to upload content to Facebook...
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