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Meta to begin using AI chats to personalize content and ads on Facebook, Instagram

WhatsApp’s Incognito Mode for Meta AI prevents storing chat history or using data for personalization, addressing user privacy amid 1 billion monthly active users, WABetaInfo reported.

  • Meta announced it will begin using user interactions with its AI chatbot to personalize ads and suggested content on platforms like Facebook and Instagram starting December 16, 2025.
  • Instagram Chief Adam Mosseri stated that users' fears of the app spying through microphones are unfounded, clarifying that ads reflect past user interactions.
  • Privacy and Data Policy Manager Christy Harris confirmed that users cannot opt out of personalized ads influenced by AI chats, but those who don't interact with the AI won't be affected.
  • Despite ongoing skepticism, Meta aims for transparency about its AI ad targeting strategy, as many users already believe it utilizes AI data for personalization.
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NDTV Gadgets 360 broke the news in on Tuesday, September 30, 2025.
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