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Meta launches subscriptions with enhanced AI features
The service has already drawn more than 15 million sign-ups and trials as Meta adds paid AI tools and premium features for creators and businesses.
On Tuesday, Meta Platforms launched "Meta One," a subscription service offering enhanced AI capabilities and new features across Facebook, Instagram, and WhatsApp globally.
Meta aims to diversify revenue beyond digital advertising while capitalizing on early momentum; the service has already attracted more than 15 million subscriptions and trials during testing.
Subscription plans range from $2.99 for single products to $499 for the "Max" tier, with bundles combining app-specific features and advanced AI tools like image generation with Meta Business Agent access.
Premium users receive "unlimited" human support and access to AI generation tools like Muse for image creation, plus advanced features allowing content scheduling up to 30 days in advance.
While Meta emphasizes core app experiences will "stay free," the company plans to expand Meta One benefits to its video-editing app Edits and AI glasses soon.
Meta has announced a new subscription service called Meta One, which brings artificial intelligence features and other improvements to Instagram, Facebook, and WhatsApp users. The service has already reached 15 million subscribers and trial users during a phased rollout.