Mercedes confirms new deputy team principal
- Mercedes has appointed Bradley Lord as deputy team principal of its Formula 1 team, effective immediately, making him Toto Wolff's direct number two.
- Lord has been with Mercedes' Formula 1 team since 2013 and has served as head of communications and team representative.
21 Articles
21 Articles
Bradley Lord has taken on the role of deputy team boss at Mercedes. What does this mean for team boss and managing director Toto Wolff? The Viennese comments on his future tasks.
Mercedes Team Announces Senior Leadership Change
The Mercedes-AMG PETRONAS F1 Team has today announced that Bradley Lord will become Deputy Team Principal, supporting CEO & Team Principal Toto Wolff and strengthening the organisation at a time of sustained growth. Over the past decade, the team’s scale, complexity, and operations have expanded significantly. As the sport continues to accelerate globally, the team’s leadership structure is evolving to ensure responsibilities are distributed eff…
Mercedes Promotes Bradley Lord to New Deputy Team Principal in F1
Mercedes has appointed Bradley Lord as the new deputy team principal, officially reinforcing a dynamic management structure amidst the evolving demands of Formula 1. Lord, previously the chief communications officer, will now serve directly under Toto Wolff, highlighting the team's need to adapt to the sport’s rapid growth and complexity. This change, while administrative, signals a deeper shift in how the team operates at a senior level, reflec…
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