US EditionPEPSICO® ANNOUNCES LANDMARK GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS F1 TEAM FOR 2026
PepsiCo will integrate Gatorade, Sting, and Doritos with Mercedes-AMG PETRONAS F1 Team to enhance hydration, fan engagement, and brand presence in global high-growth markets.
- On Dec. 2, 2025, PepsiCo announced a landmark global partnership with Mercedes-AMG PETRONAS F1 Team, uniting Gatorade, Sting and Doritos in a multi-year deal from PURCHASE, N.Y.
- Building on Formula 1's growth, PepsiCo aims to tap the sport's expanding fanbase and emerging markets by leveraging Sting's Gen Z appeal and combining Gatorade's sports science with Doritos' cultural relevance.
- Gatorade will bring its 60-year heritage and the Gatorade Sports Science Institute into F1, implementing a performance hydration strategy as George Russell and Kimi Antonelli engage fans.
- Through the partnership, Doritos will activate globally at Grand Prix weekends with flavor-forward experiences, while Sting aims to connect Gen Z and boost engagement, enhancing fan experiences and commercial opportunities worldwide.
- PepsiCo's scale—nearly $92billion net revenue —combined with Mercedes-AMG PETRONAS F1 Team's eight-time FIA World Constructors' Champions and over 2,000 team members in Brackley and Brixworth, UK, amplifies the partnership's global impact.
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Sting Energy partners with Mercedes-AMG PETRONAS F1 Team in global deal
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Mercedes-AMG PETRONAS and PepsiCo unveil three brand partnership ahead of 2026 reset
The post Mercedes-AMG PETRONAS and PepsiCo unveil three brand partnership ahead of 2026 reset appeared first on SportsMint Media. Mercedes-AMG PETRONAS F1 Team, the seven-time Formula One Constructors’ Championship winner, has unveiled a major global partnership with PepsiCo that will begin in 2026. The agreement brings Gatorade, Sting, and Doritos into the team’s commercial roster, marking the first time PepsiCo has activated three category-lea…
Mercedes announces significant global partnership for 2026
The Mercedes Formula 1 team has announced a new partnership with Pepsico, which brings together Gatorade, Sting, and Doritos on board as a global sponsor. For Mercedes, it represents an addition to a multi-pronged marketing plan with an expansion to a fan experience that has been pioneered through partner Hilton. The Mercedes drivers, which will again comprise George Russell and Andrea Kimi Antonelli in 2026, will be seen using Gatorade-branded …
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