Men’s NCAA tournament averaging 10.3 million viewers, its most-watched since 1993

March Madness viewership booms to near 20-year high

Viewership for the NCAA Men’s Basketball Tournament reached record levels this March, driven by several high-profile matchups in the Elite Eight and exploding interest in the games thanks to sports gambling. The NCAA, in conjunction with its media partners at CBS and Turner Sports, said this year’s tournament garnered the largest audience the bracket-style, single-elimination…

March Madness TV viewership is the best in 33 years

March Madness is as popular as it has been in decades. Heading into this weekend’s Final Four, the NCAA Tournament is averaging 10.3 million television viewers across the four networks, TNT, TBS, CBS and TruTV, which is a number that’s up nine percent from last year, according to Nielsen.

Men's NCAA tournament averaging 10.3 million viewers, its most-watched since 1993

The men’s NCAA tournament is averaging 10.3 million viewers through the Elite Eight, its best audience since 1993 and a 9% increase over last year.

March Madness 2026 is Most-Viewed Since 1993, How Many Fans Watched Duke-UConn Thriller?

The 2026 NCAA tournament has continued to draw a large audience.

Men's NCAA tournament averaging 10.3 million viewers, its most-watched ...

UConn-Duke unforgettable on the court, unremarkable in the ratings

The following article "UConn-Duke unforgettable on the court, unremarkable in the ratings" originally appeared on Sports Media Watch. If extraordinary on the court, UConn’s classic win over Duke was a pretty average television draw in its highly-rated window. Sunday’s UConn-Duke NCAA men’s basketball tournament regional final averaged 13.4 million viewers on CBS, up 15% from Michigan State-Auburn last year (11.7M) and the third-largest audience …