Roblox to Overhaul ad Policies, Introduce Revenue Sharing in 2027

Roblox to overhaul ad policies, introduce revenue sharing in 2027

March 20 : Videogame platform Roblox said on Friday it would take a portion of revenue from in-game brand deals starting next year, as part of a broader advertising-policy overhaul designed to draw in more brand dollars and increase creator earnings.The company has been expanding beyond gaming to transform i

Roblox (RBLX) Stock Dips as Platform Introduces Revenue Share on Brand Sponsorships

Key Highlights Platform will implement revenue sharing on brand sponsorships beginning May 4, 2026 Updated advertising policies broaden the definition of promotional content to include any brand-compensated material or external product placement Age restrictions limit pharmaceutical and financial service advertisements to users 13 and older Dennis Durkin, previously CFO at Activision Blizzard, joins the company’s Board of Directors Current anal…

Memo: Roblox is planning to take a share of revenue from sponsorships in its games and is overhauling advertising policies beginning May 4

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