US EditionMeghan Markle shuts down As Ever rumors after Netflix debacle
- Meghan Markle's team denied rumors about expanding the As Ever brand internationally, calling the speculation unfounded and stating that no decisions on expansion timing or locations have been made.
- Reports indicated Meghan Markle and Prince Harry planned to visit Australia for private and business engagements, which their representatives confirmed without specifying any brand expansion plans.
- Netflix ended its partnership with the As Ever brand after the related show 'With Love, Meghan' underperformed, leading the brand to operate independently and plan for future growth.
- Netflix downgraded its overall deal with the Sussexes to a first-look agreement, reflecting a more cautious approach to their media ventures.
20 Articles
20 Articles
End of the Netflix partnership: Duchess Meghan's "As Ever" doesn't expand internationally for the time being. What does that mean for the brand?
The partnership between the As Ever brand and the Sussex Duchess is interrupted. The decision allows the brand to proceed independently, as planned from the beginning
Netflix Ends Partnership With Meghan Markle
Netflix appears to be gradually distancing itself from Meghan Markle. Late last week, the streamer announced it had ended its partnership with the Duchess’s As Ever lifestyle brand, which launched 11 months ago alongside her Netflix series With Love, Meghan. This move follows an August shift in Netflix’s relationship with the Sussexes: the company converted its original overall deal with Prince Harry and Meghan’s production company into a first-…
Netflix 'divorce' from Meghan Markle. According to various US media reports, the streaming giant has concluded collaboration with the lifestyle brand of the Duchess of Sussex, 'As Ever'. (ANSA)
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