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British American Tobacco sees 2026 growth at lower end of targets on US vape competition

British American Tobacco plans a £1.3 billion share buyback and expects 2026 revenue growth at the lower end of its mid-term target amid competitive U.S. vape market conditions.

Summary by Reuters
British American Tobacco said on Tuesday it expects its 2026 results to scrape the lower end of its mid-term targets as pressure from regulation and competition in the U.S. vape market erode strong growth elsewhere in its portfolio.

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Market Screener broke the news in on Tuesday, December 9, 2025.
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