Skip to main content
See every side of every news story
Published loading...Updated

Meet The Strategist Behind Those Viral Chili's TikToks

Summary by Her Campus
When Luz Bickert started working for Chili’s in her 20s, she knew she wanted to engage a young audience. Now, nine years later, as the director of social and digital marketing, she knows a thing or two about getting Gen Z to fall in love with Chili’s. (Those Wicked margarita TikToks? Yeah, she helped make those go viral.) To anyone who loves to scroll, Bickert has a pretty sweet gig — I mean, spending time on social media is crucial to her role.…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.Cross Cancel Icon

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Her Campus broke the news in on Wednesday, January 28, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)
News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal