As an avid runner growing up in Columbia, Md., Greg Curtis fell in love with the brand Patagonia. He’d flip through the apparel company’s catalogs, admiring its products, articles and photographs. A couple of decades later, Curtis has not only secured a job at the famed outdoor brand, but is also in charge of an effort to funnel the bulk of its profits back into the environment, carrying out the vision of Patagonia’s founder, Yvon Chouinard. Cho…